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Qualitative Research Platform

Central library of books and research files

How to Get the Most Out of Your Research Repository

Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …

by Krish Arora
January 23, 2023
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Qualitative Research and AI: Takeaways from a Leading Researcher

Award-winning qualitative researcher Mary L. Gray shares the principles for building digital experiences that transform everyone's lives for the better.…

by Krish Arora
December 7, 2022
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Qualitative Research and AI: How to Build Better Products

Humans will always need to make hard decisions when artificial intelligence falls short. Award-winning researcher Mary L. Gray tells us why.…

by Krish Arora
November 21, 2022
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The Limitations of Quantitative Research on Product Innovation

Meticulous user research is your key to success. But is your research methodology telling the full story?…

by Krish Arora
October 24, 2022
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Win with Research: When to Use Quantitative vs. Qualitative Research

The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know which approach to take — and why.…

by Krish Arora
September 19, 2022
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Why Qualitative Research Matters to UX Researchers and Product Teams

Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…

by Krish Arora
August 31, 2022
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How to Coach Your Product Team on Research Best Practices

Help your designers fall in love with the research process.…

by Cari Murray
July 27, 2022
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The Role of Research in Your Company Culture

A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…

by Krish Arora
July 8, 2022
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Why Are We Called Marvin?

Who is Marvin anyway? Chirag, co-founder of Marvin, shares the story of how & why we chose this name and logo.…

by Chirag Narula
June 29, 2022
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What It Takes for Leaders to Drive a Customer-Centric Movement

Technology unlocks the voice of the customer so your team can design better products.…

by Prayag Narula
February 4, 2022
Leading the Way

Equafin Inc. 2022

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