The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know which approach to take — and why.…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
Help your designers fall in love with the research process.…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…
Who is Marvin anyway? Chirag, co-founder of Marvin, shares the story of how & why we chose this name and logo.…
Technology unlocks the voice of the customer so your team can design better products.…
