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Customer Research

Four Key Lessons from a First-Time UX Research Manager

Claire Rowell shares the biggest lessons she's learned about making research more meaningful.…

by Cari Murray
November 28, 2022
Talk to Your Users
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Win with Research: When to Use Quantitative vs. Qualitative Research

The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know which approach to take — and why.…

by Krish Arora
September 19, 2022
Talk to Your Users
Microphone representing talking and listening to your users

How to Empower Your Employees to Talk to Customers

Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…

by Prayag Narula
September 8, 2022
Leading the Way
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Why Qualitative Research Matters to UX Researchers and Product Teams

Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…

by Krish Arora
August 31, 2022
Talk to Your Users
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How to Coach Your Product Team on Research Best Practices

Help your designers fall in love with the research process.…

by Cari Murray
July 27, 2022
Talk to Your Users
Design and Research Tools

Bearing the Bear Markets: Trust Your Customers

We can’t predict the future of the market, but we can delight our current customers…

by Prayag Narula
July 12, 2022
Leading the Way

The Role of Research in Your Company Culture

A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…

by Krish Arora
July 8, 2022
Talk to Your Users

What It Takes for Leaders to Drive a Customer-Centric Movement

Technology unlocks the voice of the customer so your team can design better products.…

by Prayag Narula
February 4, 2022
Leading the Way

Equafin Inc. 2022

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