The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know which approach to take — and why.…
Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
Help your designers fall in love with the research process.…
We can’t predict the future of the market, but we can delight our current customers…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…
Technology unlocks the voice of the customer so your team can design better products.…