The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and why.…
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Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
Talking to your users is the best way to build products they love. But how do you even get started?…
Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …
Our product team has great tips so you can make well-informed hiring decisions and build a successful team.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
How Design Entrepreneurs Are Transforming the Unsexy World of B2B…