Article originally published on Forbes.
As the tech boom fizzles out of its hype phase, successful CEOs are using this time as an opportunity to turn inward. We can bear the bear market by shifting the focus from exponential growth to the value we create for our current customers.
One of the most impactful strategies to add value is simply by spending more time talking to your users.
Taking this customer-centric approach should be an all-hands-on-deck effort. Realistically, your leadership team doesn’t have time to carve out several user interviews each week. But building a culture where everyone in the organization is empowered to engage with customers and really listen to their needs? Not only is it possible, but both your team and customers will appreciate it.
As leaders, we need to promote a culture of being helpers. We are not gatekeepers. We are conduits to helping our customers achieve the most success. And that means giving your team permission and agency to talk to them.