Unlike many customer-facing teams, the #1 goal of designers isn’t revenue. They just want to solve customer problems and deliver the best experience. But you can’t design a great product without getting to the heart of your customers’ challenges. Talking to end…
Technology unlocks the voice of the customer so your team can design better products.…
How Design Entrepreneurs Are Transforming the Unsexy World of B2B…
Before Roald Dahl wrote “Charlie and the Chocolate Factory,” he spent his childhood attending an all-boys boarding school. Not every aspect was enjoyable, but…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
UX research is critical to the success of all product management teams, no matter the size of your portfolio. Product leader Pawana Burlakoti knows this better than most.…
Take control of your qualitative data analysis. This step-by-step guide will help you make the most out of your user research data.…
Qualitative UX research is one of the primary drivers of decision-making for all organizations. Executives and organizations make decisions based on the conversations that they’ve had. The stories they tell. The feedback…
The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …
The only constant in the workplace is change — especially when you're in the middle of an acquisition. Check out how a UX design leader brings new teammates together and builds consistent…
Talking to your users is the best way to build products they love. But how do you even get started?…
Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …