Before Roald Dahl wrote “Charlie and the Chocolate Factory,” he spent his childhood attending an all-boys boarding school. Not every aspect was enjoyable, but one perk stood out: lots and lots of chocolate. Cadbury chose the school as its testing ground for…
It’s not enough to talk with your customers. You want them to share honest opinions you can bring back to your team, so you…
How design entrepreneurs are transforming the unsexy world of B2B products.…
Technology unlocks the voice of the customer so your team can design better products.…
UX leaders from Microsoft, Google, Twilio and more shared their advice about the current state of research and design.…
Marvin CEO Prayag Narula shares valuable tips for creating a customer-centric culture.…
Design visionary Jared Erondu shares his predictions for the trends driving UX design and research forward into the new year.…
Microsoft used our qualitative data analysis platform to create an industry-leading framework for more responsible AI.…
Learn when and how to incorporate AI tools into your research process.…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable implement in the UX research toolkit.…
The goal of doing continuous discovery isn’t perfection—it’s about staying close to the user to build user-centric products and services.…
Learn why the UX design perspective is integral in leading positive change.…
Learn the answers to frequently asked questions about how to start using AI to improve your research workflows.…
Learn why AI experts at Microsoft think UX is at the heart of a more robust and responsible AI environment.…